Monis Rahman, Naseeb Networks, on Marketing2.0

Here’s what Monis Rahman of Naseeb Networks has to say about why they were supporting the Marketing 2.0 event: “With 14 Million Internet users in Pakistan today, the online medium has more reach than any print publication in the country.  However, it is also the Pakistani marketers most under-exploited asset.  Marketing 2.0 promises to create awareness of online advertising as it applies to Pakistan.  We have seen online advertising spending in Pakistan increase almost 300% over the last two years.  It is anticipated to double again next year.  As Pakistan’s largest online professional community, we are a strong proponent of the power of the Internet to reach consumers.  We are delighted to extend our passionate support to TerraBiz for this wonderful event.”

Samra Muslim, Etihad Airways, on Marketing2.0

Commenting on the support they extended towards the Marketing 2.0 event that took place in Karachi on the 30th of August, Samra Muslim, Marketing Officer at Pakistan Etihad Airways, had this to say: Read more

Pakistan IT Industry restores its business continuity despite the damage of ETC building

ISLAMABAD – “Amidst the damage of Evacuee Trust Complex (ETC) building where around 23 IT companies were housed, IT companies in Islamabad have restored their operations to normal from alternate facilities and are fulfilling contractual obligations to local and international clients. Mr. Talib Baloch, MD PSEB & Ms. Jehan Ara, President P@SHA said in a joint statement issued here after a meeting in Islamabad. “Most of the Companies in the building were allied offices of international firms all of which have proper business continuity plans in place as a part of their strategic business plans”. Read more

Adwords is Key: Joao Cabral Online Sales and Operations Manager, South East Asia, Google Inc.

Joao Cabral Online Sales and Operations Manager, South East Asia, Google Inc recently visited Pakistan for a conference. With Google’s business interests continually on the rise, the number of representatives that have visited Pakistan will hopefully continue to grow. Joao’s interview was featured in CMO Pakistan earlier - here’s the online, complete version:

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Google Inc’s Rishi Jaitly writes about Pakistan

Rishi Jaitly from Google Inc was in Pakistan on CIO Pakistan’s invitation to give a Keynote at the launch ceremony back in August. Garnering a wonderful response at the event, Rishi took at tour around Pakistan with Badar Khushnood, to try and get a better feel for Internet in Pakistan. Here’s the blog entry he posted on Google’s Public Policy Blog. Read more

Pakistan Consumer Internet Marketing Report for 2008

Compiled by Monis Rahman and Shazib Sheikh

This research study provides intelligence for marketers targeting online Pakistani consumers. The Pakistan Consumer Internet Marketing Report for 2008 presents findings after analyzing and correlating survey results of over 5,000 Internet consumers. A summary of employed methodology and respondent demographics is presented. Media preferences including favorite English TV channels, Urdu TV channels, radio channels and most frequently traveled roads are detailed in this report. Read more

You’ve Got Stats!!

One of the biggest complaints marketers (along with everyone else) have is the lack of credible, verifiable sources that publish stats about the local telecom industry. And if you can’t find that online, then you’ll never be able to locate stats from different time periods that demonstrate the percentage of growth or slump an area has experienced. Hence the guesstimation and chaos begins to run wild. Read more

Inputting Technology in the Marketing Communication Mix

Umair Naeem takes a look at the Mix!

Marketing has always stemmed from thinking up of products that make a difference in the consumers’ life, and ensuring that the consumers realize that very fact. The key in ensuring the latter fact is effective communication to the target market, and in an era where the consumer is increasingly bombarded by a cluttered media where ads are increasingly beginning to look similar (whoever invented slice-of-life commercials is probably screaming bloody murder), it becomes vital to have an efficient mix of different communication media and an effective clearly thought out message that delivers the marketing proposition to the target consumer. Read more

Brand management, Lead generation and conversion, Revenue growth

Sameerah Siddiqui, Marketing & PR Manager at Teradata Pakistan, gives you something to think about!

These traditional, institutionalized goals for marketing investments have driven corporate growth strategies for decades. And depending on the coordination and cohesiveness of marketing campaigns, conventional techniques such as direct mail, print advertising, radio, and telemarketing have enabled organizations to be successful in achieving them. Read more

What’s the Plan, Mark?

When a discussion begins with a line that sounds something like “What I have to say isn’t necessarily what the audience wants to hear”, you know you’re in for a huge learning experience. When I sat down for a chat with BPM Guru Mark McGregor in the lobby of the Sheraton Hotel in Karachi, I had no idea the turn the brief discussion would take. “BPM has very little to do with technology” starts off Mark. “It’s got more to do with re-engineering processes to achieve a set of objectives. Whether or not technology suits that purpose or not, is a means to achieving the goal.” Now that’s a shocker! Read more

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