Here are some photographs of Naeem Zamindar, who made it on the cover of the first issue of CMO Pakistan. All photographs were captured by Kohi Marri and may not be used without formal, written consent by the publisher.
Here’s what Monis Rahman of Naseeb Networks has to say about why they were supporting the Marketing 2.0 event: “With 14 Million Internet users in Pakistan today, the online medium has more reach than any print publication in the country. However, it is also the Pakistani marketers most under-exploited asset. Marketing 2.0 promises to create [...]
Commenting on the support they extended towards the Marketing 2.0 event that took place in Karachi on the 30th of August, Samra Muslim, Marketing Officer at Pakistan Etihad Airways, had this to say:
ISLAMABAD – “Amidst the damage of Evacuee Trust Complex (ETC) building where around 23 IT companies were housed, IT companies in Islamabad have restored their operations to normal from alternate facilities and are fulfilling contractual obligations to local and international clients. Mr. Talib Baloch, MD PSEB & Ms. Jehan Ara, President P@SHA said in a [...]
Joao Cabral Online Sales and Operations Manager, South East Asia, Google Inc recently visited Pakistan for a conference. With Google’s business interests continually on the rise, the number of representatives that have visited Pakistan will hopefully continue to grow. Joao’s interview was featured in CMO Pakistan earlier – here’s the online, complete version:
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Rishi Jaitly from Google Inc was in Pakistan on CIO Pakistan’s invitation to give a Keynote at the launch ceremony back in August. Garnering a wonderful response at the event, Rishi took at tour around Pakistan with Badar Khushnood, to try and get a better feel for Internet in Pakistan. Here’s the blog entry he [...]
Compiled by Monis Rahman and Shazib Sheikh
This research study provides intelligence for marketers targeting online Pakistani consumers. The Pakistan Consumer Internet Marketing Report for 2008 presents findings after analyzing and correlating survey results of over 5,000 Internet consumers. A summary of employed methodology and respondent demographics is presented. Media preferences including favorite English TV channels, [...]
One of the biggest complaints marketers (along with everyone else) have is the lack of credible, verifiable sources that publish stats about the local telecom industry. And if you can’t find that online, then you’ll never be able to locate stats from different time periods that demonstrate the percentage of growth or slump an area [...]
Umair Naeem takes a look at the Mix!
Marketing has always stemmed from thinking up of products that make a difference in the consumers’ life, and ensuring that the consumers realize that very fact. The key in ensuring the latter fact is effective communication to the target market, and in an era where the consumer is [...]
Sameerah Siddiqui, Marketing & PR Manager at Teradata Pakistan, gives you something to think about!
These traditional, institutionalized goals for marketing investments have driven corporate growth strategies for decades. And depending on the coordination and cohesiveness of marketing campaigns, conventional techniques such as direct mail, print advertising, radio, and telemarketing have enabled organizations to be successful [...]
When a discussion begins with a line that sounds something like “What I have to say isn’t necessarily what the audience wants to hear”, you know you’re in for a huge learning experience. When I sat down for a chat with BPM Guru Mark McGregor in the lobby of the Sheraton Hotel in Karachi, I [...]
As I sit down to write this article at the DigiDent Solutions office in Islamabad, I recall the very early morning of a cold fall day in New Jersey in 2002. Walking into the Edison based headquarters of Fusion Technologies at 5am, I couldn’t help but to stop and gaze enviously at the Indian flag [...]
While there is no question about what the future of blogging is, there is a great deal of skepticism about the trend of Corporate Blogging. Defined by Wikipedia as a weblog published and used by an organization to reach its organizational goals, corporate blogging around the globe covers the space where the influential bloggers are [...]
Fouad Riaz Bajwa takes a look…
For those who are still not aware, the Federal Ministry of Information Technology and Telecom (MoIT&T), Government of Pakistan are still in the process of redrafting the IT Policy for Pakistan. While this is a step in more confused circular pattern, what does this mean for the Pakistani CIO trying [...]
Nauman Shaikh tells you why it’s important to know your customer!
If there were 10 commandments issued for a corporation, Know Thy Customer would definitely have been the first commandment. While this century old adage always seems to be dominant in all marketing material, an organization that lives by this principle is not very easily built. [...]
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