Pakistan Connects with 175 cities to celebrate World Usability Day

It’s all about making life easy”

The Interaction Design Center is organizing World Usability Day 2008 on Thursday, November 13, 2008 in Lahore at the University of Management and Technology (UMT). This event is part of a globally-coordinated effort that is being simultaneously held in over 175 cities around the world. This is the first time the event is being held in Pakistan.

Usability is about making people’s lives better by ensuring services and products important to life are well-designed and easy-to-use. This year, the focus of this global event is on transportation. There will be a day-long featuring talks, case studies, and a documentary screening.

Schedule & Agenda

10:00am Registration
10:30am Opening ceremony
10:35am Welcome note, introduction to IxDC, NHA e-tag system (Imran Hussain, IxDC/UMT)
10:55am Keynote: Role of ‘Design Thinking’ in delivering services (Ehtisham Rao, Mobilink)
11:15am Introduction to transportation engineering (Dr Tanvir Iqbal, UET Lahore)
11:20am Road signs and placement (Farhan Haider, UET Lahore)
11:30am Live international video linkup with the creator of Google MapMaker (Lalit Katragadda, Google)
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12:00pm Tea break
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12:15pm Marketing and customer experiences (Ian Ruskin Brown, UK)
12:30pm The impact of bus stop location & usage on traffic flow in Lahore (Ayesha Ghaffar, UET Lahore)
12:45pm Human factors and air travel experiences (Ahmed Shuja, Obscure)
1:00pm Public transport, usability and democracy (Ahmad Rafay Alam, Advocate/LUMS/FM89)
1:15pm Q&A, Discussion
1:30pm Closing ceremony
1:45pm Lunch break
3:00pm Documentary: “Bogotá: Building A Sustainable City” (2007, Brad Pitt/PBS)
3:30pm Tea break
3:40pm Documentary: “Helvetica” (2007, Gary Hustwit)
4:50pm Q&A, Discussion
5:00pm End of program

For more information, location map and to register online, please visit their Facebook Group or their website