Welcome to another issue of CMO

customized marketing content for the C-Level executives, from CIO Pakistan!

The concept of marketing is all about creating the right perception in the minds of your target, in order for the target to appreciate and buy your product. This is something that remains constant, no matter what the product is that is being marketed. In the case of the Pakistani software industry as well, image marketing will help fuel the industry’s growth towards a brighter future. In this issue of CMO, we have a look at how image marketing can work as a complimentary tool to create the right sort of perception in the minds of the buyers and users of the said product: the Pakistan software industry and its constituent software companies, both big and small. We speak to the president of PASHA, Jehan Ara, on the topic, and also hear the perspective of Arif Hussain, the COO of Multinet.

It has also been a month of action in terms of acting upon the strife of the displaced people in Swat, and we’re going to continue aggregating information on our portal and the WebStudio at how the online-sphere has taken ownership of the relief efforts. Some people call their support CSR while others just refer to it as their responsibility.

As always, we take a lot at other interesting issues as well, and within the pages of this issue, we shed light on ways to make the most of networking opportunities and how to create the right buzz online!

Needless to say, we love to hear from you with ideas, suggestions and comments, so please keep them coming in. Oh yes! It’s been an interesting end of May in Beijing, China for CIO Pakistan, but more on that, later!

Enjoy the issue, be safe and let’s support the people in Swat together. There is definite power in collaboration!

Umair Naeem
umair@ciopakistan.com