LUMS Organizes 2-Day Marketing Colloquium

CIO Pakistan was the online media partner for the event

Lahore, Pakistan- November 21 to 22, 2009: A two day marketing colloquium was held at LUMS (Lahore University of Management Sciences) campus. The objective of this conference was to provide a platform to students, corporate executives and other marketing related entities to ponder over the emerging marketing issues in the world today.

LUMS anticipated involving the corporate fraternity and the academic world in an activity where they could gather on a single platform and interact amongst each other at this event .The emphasis was placed on different marketing domains; such as the FMCG, industrial, marketing, telecommunication and the IT marketing sector.

Qualified guest speakers from each sector were invited to enlighten the students with their experiences in the perspective fields; kinds of problems they encountered in the facet of dynamic changes that are taking place in terms of financial and economic crunch were discussed upon; and the extent to which it has it effected consumer buying patterns and organization’s marketing efforts were also some of the key features that were highlighted.

The event gave an insight to the speakers as to what kind of students should they expect in future, who would eventually enter the corporate world. Some of the guests who were invited were: Saad Khan, CEO, of Gillette Pakistan, Haseeb Aslam, Country Business Manager, Nestle Water and Abrar Hasan, the CEO of National Foods.Those amongst the modern retail sector were Jamal Siddique, Country Head at MAKRO, Marek Minkiewicz, the former Country Head of MAKRO who brought his 25 years of experience to share with the students.

The event also organized a competition designed for the students known as Brand Wars. The objective of the Brand Wars was to engage students in an interactive activity presenting them with a wide array of real scenarios enabling them to put themselves in the shoes of those marketing directors and brand managers and propose radical solutions to the problems.

Saadi Rauf, President of the LUMS Marketing Executive Club commented, “The event was an astounding success and the response from the students was overwhelming. We had a packed audience of students who had assembled in one place to listen to the speakers and interact with organizations. Some of the educational institutes that participated included names such as NUST, IBA, Bahria University, LSE, CBM and the International Islamic University.”

The overall event was a huge success and not only did it facilitate a learning experience for young marketers, but also stimulated team building and effective communication skills through interactive sessions.

You can log onto the CIO WebStudio and view or listen to interviews conducted with the LUMS Marketing Executive team here and here

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