The Kualitatem Video Ad: A Perspective

The average person makes up their mind in less than 10 seconds whether or not they want to continue watching something online. Kualitatem, an independent software quality assurance services gives you a whole 35 seconds and a bunch of reasons why would you want to consider working with them. Here’s a Pakistani company that’s come a long way in a few years and it was a genuine delight to watch the ad online!

The ad, one of the few crisp ones we’ve seen representing a local company, is simple and clear. The objective is the same but the attitude is different! Ad agencies and brand managers who get caught up in the rush of conceptual advertising don’t always succeed in its deployment. Something as Software QA is already a service offering that will make your software, solution or website more trustworthy – do you really want to risk meshing your message up in a concept that may or may not hit home?

The focus of the ad does seems to be more global than the local but the the SQA market really isn’t a mature one in Pakistan, so the strategy does make sense. It’s always impressive to see companies refer to themselves as partners rather than pitching themselves as service providers. Customers today want to establish long term relationships with companies. They want to believe that the service provider knows more than just how to solve a problem – they want to be able to share trust and values with them. It’s really less of a brand and more of, well, a relationship. Every customer is a partner and it’s their partner’s success which is a win for the company’s success. For any service providing company it is of utmost importance to honor their customers and the ad clearly does that.

The ad does well to get those messages across.

What impressed me the most is that the company gets their value proposition across quickly. As far as I’m concerned, any ad that can get the message clearly to its audience is successful. All in all, the ad is impressive, contains eye catching yes simple animation, has a recall value and is generally pleasing to watch.