Which Gadget Fills Your Pocket?

With a plethora of smart handsets penetrating the market one after another, how does one decide which handset to hold onto and when is the time for a switch? For an executive on-the-go, the switch carries costs in terms of the monetary expense, and the opportunities forgone. For instance, switching from Blackberry to an iPhone might not be an optimal option to the senior executive due to its flashy positioning suitable for the younger lot.

Or it can be completely the opposite. After all, brand positioning and brand image does differ, doesn’t it? That is exactly what the minute long survey attached below helps measure. By studying your preferences, we aim to identify trends in purchase behavior of executives on the go when it comes to smartphones.