Pakistan: In The Line Of Wire

What’s on the mind of one of the most networked professionals of
Pakistan’s IT Industy? Jehan Ara, President of P@SHA,
shares her insights!

Why do you feel so passionate about promoting the local industry?

The Pakistan IT and ITES industry is such a vibrant and exciting industry. There is a lot of cutting edge work being done here and companies have been growing and achieving their own levels of success. However there has been no concerted effort to support them, highlight their achievements or assist them in scaling up. There is a lot of creativity, passion and expertise that exists in this sector. I feel, however, that we have not been very successful in marketing ourselves to the extent that we can and should. Hence my focus on creating a brand and getting it out there. Read more

What’s In a Name?

Well, everything! And this becomes even more important when it comes to names on the internet. There are some domain names that aren’t part of your everyday lingua franca, but they still always get the repeat traffic because people can remember the name. And since there is such a fine science behind the art of naming, we asked a few active #ciopk and #blaagers followers on Twitter, to help us put these bits and pieces of advice together. Read more

POPism!!By Nubla Iftikhar

It is one of the oldest marketing principles. You build a better mouse trap and people will beat a path to your door. As a marketer, I often pop this question at myself: Is there is a thin line when describing the product-consumer entity? Does the consumer buy the product or the product buys the consumer? As a consumer I often ask myself: Do I own the product or does the product own me as soon as I enter an outlet to make a purchase decision? The latter looks more plausible now as the complete landscape of retail outlets transforms. This is where POP (Point of Purchase) display plays its decisive role. Read more

Aligning Growth: Arif Hussain, COO Multinet

Who do you think this is a description of? Name the company that has successfully expanded its long haul DWDM to cover a distance greater than 5,000km across 42 locations spanning Pakistan, using its own fiber to connect 107 cities across Pakistan, and can deliver broadband speeds of up to 100mbps over FTTP? Yes, we’re talking about Multinet.
Read more

Integrating Online into your Brand

Umair Naeem takes a look!

We’ve all been here before: writing or reading about convergence and how the next big medium is the Internet. Some have said that it could get brands penetration like never before while others contend that measurable metrics need to be in place and relevant target audiences within the Internet must be defined in order to meet a brand’s communication strategy. It is clear that for mass market brands like within the Telecom, getting online is a great idea, while for more niche brands, it is something that needs to be more seriously considered and the returns measured. I won’t get into the debate however I’ll assume that the brand custodians have decided to integrate online into the brand. Read more

Networking 2.0: Driving Networking Through the Power of Online

There’s a whole science behind it while others refer to it as an art. Knowing how to get the most effective utility out of a networking opportunity provided to you is tough work. Read more

STOP With the Satire!! A chat with Touseef Ikram

Here’s a scenario you’ve probably heard several times: a website is setup and out of the blue, it gets loads of traffic making the domain owner a millionaire overnight! Believe it or not, lots of sites have success, but the process is rarely ever overnight. Many developers often compare the entire process as a great labor of love or a longterm investment.
And that’s why for this issue of CMO, we got in touch with someone who has been at it for a while, has a lot of innovation in his approach and comes back with a pinch more of optimism than the previous email. Read more

Welcome to another issue of CMO

customized marketing content for the C-Level executives, from CIO Pakistan!

The concept of marketing is all about creating the right perception in the minds of your target, in order for the target to appreciate and buy your product. This is something that remains constant, no matter what the product is that is being marketed. In the case of the Pakistani software industry as well, image marketing will help fuel the industry’s growth towards a brighter future. In this issue of CMO, we have a look at how image marketing can work as a complimentary tool to create the right sort of perception in the minds of the buyers and users of the said product: the Pakistan software industry and its constituent software companies, both big and small. We speak to the president of PASHA, Jehan Ara, on the topic, and also hear the perspective of Arif Hussain, the COO of Multinet. Read more

Salim Ghauri, President NetSol Technologies

CIO Pakistan recently had the pleasure of talking to Salim Ghauri, President of NetSol Technologies in Pakistan. The conversation shed some light on the day to day challenges that a CEO of a high profile company faces, and how challenging it really is to be at the top.

NetSol was founded 13 years ago and is a worldwide provider of global business services and enterprise application solutions. Since its inception in 1995, NetSol has used its BestShoring practices and highly experienced resources in analysis, development, quality assurance, and implementation to deliver high-quality, cost-effective solutions.

Specialized by industry, Netsol’s product and service offerings include credit and finance portfolio management systems, hospital/healthcare information management systems (HIMS), SAP consulting and services, custom development, systems integration, and technical services for the global Financial, Healthcare, Insurance, Energy, and Technology markets. NetSol’s commitment to quality is demonstrated by its achievement of the ISO 9001, ISO 27001, and SEI (Software Engineering Institute) CMMI (Capability Maturity Model) Maturity Level 5 assessments, a distinction shared by fewer than 100 companies worldwide. Read more

Big Decisions in Global Economies Staying Alive

Hello and welcome to another issue of the quarterly CEO, put together so that the chief decision makers have easy access to relevant reading and thought provoking articles.

This issue features an in depth interview with Salim Ghauri, the founder and CEO of NetSol Technologies. Salim talks about the consistency needed to stay at the top, especially at a time when the environment is uncertain and customers tend to think twice about all decisions. Salim also sheds light on how being flexible is vital in order to stay ahead of the competition.

We also take a look into the consistently changing and evolving profile of the CEO, and how it impacts the companies that these decision makers lead. Evolution is all about embracing change and striving for improvement, and that is a recurring theme in this current economic scenario. Needless to say, certain attributes will always remain the same in order for a CEO to be successful!

We are geared up for a happening month of May here at CEO with the World Telecom Day fast approaching, so keep watching this space! Well, the CIO-Bandwidth Summit ad campaign in the May issue of CIO Pakistan to be precise.

But for now, sit back and enjoy the essential CEO! As always, your comments and feedback are most important to us, and will help us better ourselves and give you the content that you want. So drop us a line, or leave a comment at our website.

Cheers!
Umair Naeem

Next Page »