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Category archives for: September 2008

Datapoints: Pakistan Consumer Internet marketing Report for 2008

Datapoints: Pakistan Consumer Internet marketing Report for 2008

Pakistan Consumer Internet marketing Report for 2008
To read Click on the link below:
http://ciopakistan.com/wp-content/uploads/2009/11/08-09-datapoints-pakistan-consumer-internet-marketing-report-for-2008.pdf

HR: BenchMarking Survey 2008

HR: BenchMarking Survey 2008

HR – BenchMarking Survey 2008

To read Click on the link below:
http://ciopakistan.com/wp-content/uploads/2009/11/08-09-survey-sidhathyder.pdf

Windows For More Effective Outreach in Pakistan

Windows For More Effective Outreach in Pakistan

Windows For More Effective Outreach in Pakistan
Being a web-based recruitment portal in Pakistan since 2002, BrightSpyre adds tremendous value to the Microsoft programs such as Microsoft Student-to-Business Program and MSDNAA and IT academy for offerings its platform to reach out to the institutions…
To read more Click on the link below:
http://ciopakistan.com/wp-content/uploads/2009/11/08-09-casestudy-brightspyre-and-microsoft-windows-for-more-effective-outreach-in-pakistan3.pdf

Pakistan IT Industry restores its business continuity despite the damage of ETC building

Pakistan IT Industry restores its business continuity despite the damage of ETC building

ISLAMABAD – “Amidst the damage of Evacuee Trust Complex (ETC) building where around 23 IT companies were housed, IT companies in Islamabad have restored their operations to normal from alternate facilities and are fulfilling contractual obligations to local and international clients. Mr. Talib Baloch, MD PSEB & Ms. Jehan Ara, President P@SHA said in a [...]

Adwords is Key: Joao Cabral Online Sales and Operations Manager, South East Asia, Google Inc.

Adwords is Key: Joao Cabral Online Sales and Operations Manager, South East Asia, Google Inc.

Joao Cabral Online Sales and Operations Manager, South East Asia, Google Inc recently visited Pakistan for a conference. With Google’s business interests continually on the rise, the number of representatives that have visited Pakistan will hopefully continue to grow. Joao’s interview was featured in CMO Pakistan earlier – here’s the online, complete version:

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Pakistan Consumer Internet Marketing Report for 2008

Pakistan Consumer Internet Marketing Report for 2008

Compiled by Monis Rahman and Shazib Sheikh
This research study provides intelligence for marketers targeting online Pakistani consumers. The Pakistan Consumer Internet Marketing Report for 2008 presents findings after analyzing and correlating survey results of over 5,000 Internet consumers. A summary of employed methodology and respondent demographics is presented. Media preferences including favorite English TV channels, [...]

You’ve Got Stats!!

You’ve Got Stats!!

One of the biggest complaints marketers (along with everyone else) have is the lack of credible, verifiable sources that publish stats about the local telecom industry. And if you can’t find that online, then you’ll never be able to locate stats from different time periods that demonstrate the percentage of growth or slump an area [...]

Brand management, Lead generation and conversion, Revenue growth

Brand management, Lead generation and conversion, Revenue growth

Sameerah Siddiqui, Marketing & PR Manager at Teradata Pakistan, gives you something to think about!

These traditional, institutionalized goals for marketing investments have driven corporate growth strategies for decades. And depending on the coordination and cohesiveness of marketing campaigns, conventional techniques such as direct mail, print advertising, radio, and telemarketing have enabled organizations to be successful [...]

What’s the Plan, Mark?

What’s the Plan, Mark?

When a discussion begins with a line that sounds something like “What I have to say isn’t necessarily what the audience wants to hear”, you know you’re in for a huge learning experience. When I sat down for a chat with BPM Guru Mark McGregor in the lobby of the Sheraton Hotel in Karachi, I [...]

Corporate Blogging in Pakistan

Corporate Blogging in Pakistan

While there is no question about what the future of blogging is, there is a great deal of skepticism about the trend of Corporate Blogging. Defined by Wikipedia as a weblog published and used by an organization to reach its organizational goals, corporate blogging around the globe covers the space where the influential bloggers are [...]

Another IT Policy for Pakistan?

Another IT Policy for Pakistan?

Fouad Riaz Bajwa takes a look…
For those who are still not aware, the Federal Ministry of Information Technology and Telecom (MoIT&T), Government of Pakistan are still in the process of redrafting the IT Policy for Pakistan. While this is a step in more confused circular pattern, what does this mean for the Pakistani CIO trying [...]

Know Thy Customer

Know Thy Customer

Nauman Shaikh tells you why it’s important to know your customer!

If there were 10 commandments issued for a corporation, Know Thy Customer would definitely have been the first commandment. While this century old adage always seems to be dominant in all marketing material, an organization that lives by this principle is not very easily built. [...]

SAAS at Work: Google Apps

SAAS at Work: Google Apps

As connectivity faster and more affordable, concepts such as ‘Services as a Solution’ or SAAS, becomes more beneficial for an organization. SaaS is essentially a software delivery method that provides access to the actual software and its functions remotely as a Web-based service. It’s like outsourcing some of the hardware requirements and operating headache up [...]

HR Benchmarking Survey

HR Benchmarking Survey

Click here to download the PDF Abstract of the HR Benchmarking Survey that Sidhat Hyder has provided to CIO Pakistan. This abstract was printed in the September 2008 issue of CIO Pakistan.

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