Dawn writes, “Pakistan’s Naseem Akhtar created history on Monday by becoming the fastest woman of the region when she won the 100-meter sprint gold medal at the South Asian Games.” And beyond the pride and excitement I feel for this young woman, I feel a greater sense of excitement for the rest of us because [...]
What’s on the mind of one of the most networked professionals of
Pakistan’s IT Industy? Jehan Ara, President of P@SHA,
shares her insights!
Why do you feel so passionate about promoting the local industry?
The Pakistan IT and ITES industry is such a vibrant and exciting industry. There is a lot of cutting edge work being done here and [...]
Well, everything! And this becomes even more important when it comes to names on the internet. There are some domain names that aren’t part of your everyday lingua franca, but they still always get the repeat traffic because people can remember the name. And since there is such a fine science behind the art of [...]
It is one of the oldest marketing principles. You build a better mouse trap and people will beat a path to your door. As a marketer, I often pop this question at myself: Is there is a thin line when describing the product-consumer entity? Does the consumer buy the product or the product buys the [...]
Who do you think this is a description of? Name the company that has successfully expanded its long haul DWDM to cover a distance greater than 5,000km across 42 locations spanning Pakistan, using its own fiber to connect 107 cities across Pakistan, and can deliver broadband speeds of up to 100mbps over FTTP? Yes, we’re [...]
Umair Naeem takes a look!
We’ve all been here before: writing or reading about convergence and how the next big medium is the Internet. Some have said that it could get brands penetration like never before while others contend that measurable metrics need to be in place and relevant target audiences within the Internet must be [...]
There’s a whole science behind it while others refer to it as an art. Knowing how to get the most effective utility out of a networking opportunity provided to you is tough work.
Here’s a scenario you’ve probably heard several times: a website is setup and out of the blue, it gets loads of traffic making the domain owner a millionaire overnight! Believe it or not, lots of sites have success, but the process is rarely ever overnight. Many developers often compare the entire process as a great [...]
customized marketing content for the C-Level executives, from CIO Pakistan!
The concept of marketing is all about creating the right perception in the minds of your target, in order for the target to appreciate and buy your product. This is something that remains constant, no matter what the product is that is being marketed. In the [...]
Marketing is tricky. Couple that with a company that has to serve its customers on a one-on-one basis, and the challenge becomes a something akin a demolition derby, with the risk of messaging and communications and efforts to strengthen the bottom line, often crashing into one another. In the midst of all this chaos, which, [...]
This is the definition of twitter when you log onto the Twitter website:
People write short updates, often called “tweets” of 140 characters or fewer. These messages are posted to your profile or your blog, sent to your followers, and are searchable on Twitter search.
Twitter is a service for friends, family, and co–workers to communicate and [...]
Hello and welcome to another issue of CMO, from CIO Pakistan!
With the continuing environment of economic slowdown, it will be very interesting to see whether big brands and companies will cut resources behind marketing and specifically media. It’s too early to tell so far in this year, but it will make for some addictive viewing. [...]
In the past several issues of CIO Pakistan, we’ve looked at common issues that NGO’s, also known as Not-For-Profits in some countries, have with their IT knowhow. While every organization has the same challenge of reducing costs while increasing the bottom line, organizations that support the community have an even greater challenge of getting the [...]
SEO or Search Engine Optimization needs to be understood and set into motion at the beginning of a website development project. If you have a great site and nobody visits it, or is able to find it in the Search Engine based on the keywords that they may type in, your site will be a [...]
All designations have challenges attached to them, but when you come to an organization like Teradata Corporation, which is the global leader in data warehousing and analytic technologies that make smart companies smarter, the size of the obstacle course seems to grow considerably greater. When we found out that Sameerah Siddiqui looking after the Marketing [...]
Editor’s Pick: Reboot – Advice from a Failure
Modern Day Marketing Communications!
The Next Step for Online Activism
National Strategy Workshop – Strengthening Women’s Strategic Use of ICT to Combat Violence against Women
Can Pakistan’s Fastest Go Viral?
Tech Evanglists Collaborate to Map Pakistan!
Bandwidth TV Launched!
DELL It Again, Sam!
Marketing Your Software Online: Google-PASHA Workshop
Rickshaws that goes Tech Tech….
Central Depository Company of Pakistan Becomes ISO 27001 Certified!
SAFE Country Roundtable
Karachi Stock Exchange Implements the Mixit FIXTM Interface Offering FIX Protocol Based Messaging and Connectivity to Local and Global Financial Institutions
CIO Year Ahead’10 Summit Photographs
DELL Attracts the Crowds at Park Towers