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Posts tagged as: applied insight

Beyond Networking: Changing role of a CIO

Beyond Networking: Changing role of a CIO

A lot of people mistake the CIO to be the ‘geek”, and that’s not true. Well, not entirely true!  The real planning and drive that an organization gets because of its alignment between business and IT objectives, is what the CIO is responsible for.  The link between business, technology and the rate of progress for [...]

The Business Perspective

The Business Perspective

How well do you really know your customer? What effort do you need to execute into your marketing initiatives in order to achieve greater results? Nauman Sheikh talks about the Business Perspective involved in getting to know your market better than your competitor!

Know Thy Customer

Know Thy Customer

Nauman Shaikh tells you why it’s important to know your customer!

If there were 10 commandments issued for a corporation, Know Thy Customer would definitely have been the first commandment. While this century old adage always seems to be dominant in all marketing material, an organization that lives by this principle is not very easily built. [...]

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