beyond-networkingA lot of people mistake the CIO to be the ‘geek”, and that’s not true. Well, not entirely true!  The real planning and drive that an organization gets because of its alignment between business and IT objectives, is what the…

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The Business Perspective

On November 4, 2008 By graphics

How well do you really know your customer? What effort do you need to execute into your marketing initiatives in order to achieve greater results? Nauman Sheikh talks about the Business Perspective involved in getting to know your market better…

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Know Thy Customer

On September 2, 2008 By Rabia Garib

Nauman Shaikh tells you why it’s important to know your customer!


If there were 10 commandments issued for a corporation, Know Thy Customer would definitely have been the first commandment. While this century old adage always seems to be…

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