Pakistan: In The Line Of Wire

What’s on the mind of one of the most networked professionals of
Pakistan’s IT Industy? Jehan Ara, President of P@SHA,
shares her insights!

Why do you feel so passionate about promoting the local industry?
The Pakistan IT and ITES industry is such a vibrant and exciting industry. There is a lot of cutting edge work being done here and [...]

Networking 2.0: Driving Networking Through the Power of Online

There’s a whole science behind it while others refer to it as an art. Knowing how to get the most effective utility out of a networking opportunity provided to you is tough work.

Welcome to another issue of CMO

customized marketing content for the C-Level executives, from CIO Pakistan!
The concept of marketing is all about creating the right perception in the minds of your target, in order for the target to appreciate and buy your product. This is something that remains constant, no matter what the product is that is being marketed. In the [...]

5 Strategies That Backfire By David Taber

[CIO.COM] Your company knows that it wants a serious CRM system. But the CFO, nervous about the costs, starts to suggest strategies that could keep things under control.
Meanwhile, you know the implementation team has some ideas that go in a completely different direction.
How can you manage executive expectations that may be based on misinformation? This [...]

Sameerah Siddiqui Head of Marketing and PR, Northern Europe, Teradata

All designations have challenges attached to them, but when you come to an organization like Teradata Corporation, which is the global leader in data warehousing and analytic technologies that make smart companies smarter, the size of the obstacle course seems to grow considerably greater. When we found out that Sameerah Siddiqui looking after the Marketing [...]

Working at the Speed of Thought Bringing it all together

Welcome to the second issue of CMO Pakistan!
When Badar Khushnood (Google Pakistan) and CIO Pakistan collaborated on the Lahore Bloggers Meet in LUMS, the speed at which the viral marketing fever overtook the event was a sight you had to witness. It all happened right in front of our eyes: before the event, during the [...]

The Making of the CIO Looking Beyond the End of the Year

We’ve spent much of this past year trying to better profile the CIO. In our many travels and conversations, it quickly became very clear to us how little we knew about our IT Departments. So it was with this objective in mind that we launched the State of the CIO survey to actually start documenting [...]

Inputting Technology in the Marketing Communication Mix

Umair Naeem takes a look at the Mix!
Marketing has always stemmed from thinking up of products that make a difference in the consumers’ life, and ensuring that the consumers realize that very fact. The key in ensuring the latter fact is effective communication to the target market, and in an era where the consumer is [...]