One of the things we have seen recently, other than intense ad campaigns in the Tele-communication sector of Pakistan, is the use of regional languages in their ads and their help lines. Which seems appropriate, as out of the 160 million people living in Pakistan, 60% live in the rural areas. And now, the Pathan/Sindhi [...]
Lateral thinking is a term which is coined by Edward De bono and is described as reason that is not immediately obvious and ideas that may not be obtainable by using step by step which promotes linear thinking; it is on the contrary, defined as thinking beyond the set patterns that brain forms. Moving across [...]
Pakistan Consumer Internet marketing Report for 2008
To read Click on the link below:
http://ciopakistan.com/wp-content/uploads/2009/11/08-09-datapoints-pakistan-consumer-internet-marketing-report-for-2008.pdf
This is the definition of twitter when you log onto the Twitter website:
People write short updates, often called “tweets” of 140 characters or fewer. These messages are posted to your profile or your blog, sent to your followers, and are searchable on Twitter search.
Twitter is a service for friends, family, and co–workers to communicate and [...]
Continuing our feature story, we have Asma Aziz, who has been the Marketing Programs Manager at Intel Pakistan Corporation. Asma joined Intel in Pakistan 3 years ago and looks after the marketing and PR for the company locally. Here’s what she has to say about Marketing challenges in her organization.
How do you contribute to the [...]
Technology changes everything. Not just the size or the process, but it makes a resultant impact on the speed with which a decision can take place. How does Technology evolve the everyday workings of a CXO? Umair Naeem takes a look
Umair Naeem takes a look at the Mix!
Marketing has always stemmed from thinking up of products that make a difference in the consumers’ life, and ensuring that the consumers realize that very fact. The key in ensuring the latter fact is effective communication to the target market, and in an era where the consumer is [...]
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