One of the things we have seen recently, other than intense ad campaigns in the Tele-communication sector of Pakistan, is the use of regional languages in their ads and their help lines. Which seems appropriate, as out of the 160…
Lateral thinking is a term which is coined by Edward De bono and is described as reason that is not immediately obvious and ideas that may not be obtainable by using step by step which promotes linear thinking; it is…
Continue Reading →Pakistan Consumer Internet marketing Report for 2008
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This is the definition of twitter when you log onto the Twitter website:
People write short updates, often called “tweets” of 140 characters or fewer. These messages are posted to your profile or your blog, sent to your followers, and…
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Continuing our feature story, we have Asma Aziz, who has been the Marketing Programs Manager at Intel Pakistan Corporation. Asma joined Intel in Pakistan 3 years ago and looks after the marketing and PR for the company locally. Here’s…
Technology changes everything. Not just the size or the process, but it makes a resultant impact on the speed with which a decision can take place. How does Technology evolve the everyday workings of a CXO? Umair Naeem takes a…
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Umair Naeem takes a look at the Mix!
Marketing has always stemmed from thinking up of products that make a difference in the consumers’ life, and ensuring that the consumers realize that very fact. The key in ensuring the latter…
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