Marketing is often just taken to be a glamorous and soft job; it can be contended that it does not have the on the ground pressure of sales, or the back end responsibility of the supply team. The truth though, is far from the above contention. Marketing is a job of bringing together the various [...]
By Sophia Hasnain
We all know about the Web 2.0 and the newly created spaces for us. The key takeaways of this 2.0 revolution are connecting, sharing and interacting in a virtual space that sometimes just outlives the physical spaces. Let’s see how that is translated into Marketing and what can be done more to connect, [...]
FM Radio hasn’t been such as popular a media as television or print, but it’s definitely been around in Pakistan for a while. From back in the mid 1990’s when FM 100 still dubbed radio hosts as DJs and Junaid Mumtaz’s memorable ‘wha’s up Pakistan!’ resounded loud and clear across the airwaves, today there are [...]
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