Marketing is often just taken to be a glamorous and soft job; it can be contended that it does not have the on the ground pressure of sales, or the back end responsibility of the supply team. The truth…
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We all know about the Web 2.0 and the newly created spaces for us. The key takeaways of this 2.0 revolution are connecting, sharing and interacting in a virtual space that sometimes just outlives the physical spaces.…
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FM Radio hasn’t been such as popular a media as television or print, but it’s definitely been around in Pakistan for a while. From back in the mid 1990’s when FM 100 still dubbed radio hosts as DJs and Junaid…
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