Marketing is often just taken to be a glamorous and soft job; it can be contended that it does not have the on the ground pressure of sales, or the back end responsibility of the supply team. The truth though, is far from the above contention. Marketing is a job of bringing together the various [...]
By Sophia Hasnain
We all know about the Web 2.0 and the newly created spaces for us. The key takeaways of this 2.0 revolution are connecting, sharing and interacting in a virtual space that sometimes just outlives the physical spaces. Let’s see how that is translated into Marketing and what can be done more to connect, [...]
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