The Branded Proposition

On December 3, 2008 By graphics

It is important to realize that a country or a city is also at its core, a product that is available for sale or promotion in the global market. When we say it is ‘available for sale’, we mean that…

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The (Re) Branding Proposition

On December 3, 2008 By graphics

Hello and welcome to another issue of the quarterly CMO! As always, we are looking to find ways of making our content more attuned to the needs of professionals and CMOs; all the while maintaining a grip on the current…

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The Way Things Are

On November 4, 2008 By graphics


Technology changes everything. Not just the size or the process, but it makes a resultant impact on the speed with which a decision can take place. How does Technology evolve the everyday workings of a CXO? Umair Naeem takes

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The Way Things Are

On November 2, 2008 By Rabia Garib

Technology changes everything. Not just the size or the process, but it makes a resultant impact on the speed with which a decision can take place. How does Technology evolve the everyday workings of a CXO? Umair Naeem takes a…

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Umair Naeem takes a look…

As Pakistan continues to go through increasing inflation and economic instability due to the political situation and the Rupee’s inability to hold on to the coat tails of the Dollar, local and multinational companies and…

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Umair Naeem takes a look at the Mix!

Marketing has always stemmed from thinking up of products that make a difference in the consumers’ life, and ensuring that the consumers realize that very fact. The key in ensuring the latter…

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