Everyone wants a piece of the great idea that’s out there. If the trend of local companies investing in the small garage startups, then foreigners are not only keeping a close eye on the action, but are going to step in to grab a piece of the action.
Pakistan has never quite had a VC culture. [...]
April 11, 2009 | Posted in
April 2009,
Trends |
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Community and collaboration are two entwined concepts. As things cocoon in the face of economic crisis, limited marketing budgets and recession, marketing minds are looking even deeply at quality and not quantity. Web 2.0-now quite clichéd can be seen to pick pace in the race of focused marketing in a short span of time.
With Web [...]
March 3, 2009 | Posted in
CMO Pakistan |
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Security is often described as a ‘reactive’ profession.
Fair enough; incident response is always going to be a critical part of the job. But it’s likewise critical to build a department, an industry, a profession that has its eye on the horizon.
So here’s help. CSO interviewed more than 20 experts across a wide variety of subjects-some [...]
January 3, 2009 | Posted in
CSO Pakistan |
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The 2009 Security Mega Trends Survey was conducted by Ponemon Institute and sponsored by Lumension to better understand if certain publicized IT risks to personal and confidential data are, or should be, more or less of a concern for companies. We asked 577 IT security practitioners to consider how 10 Security Mega Trends affect companies [...]
January 3, 2009 | Posted in
CSO Pakistan |
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There is no doubt that Web 2.0 is cool. It works and it gets the job done for everyone that knows a little bit about the online world. But perhaps what isn’t highlighted enough is just what a robust springboard this virtual world really is. What does that mean? Think of the Web as the [...]
December 29, 2008 | Posted in
CMO Pakistan |
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By Sophia Hasnain
We all know about the Web 2.0 and the newly created spaces for us. The key takeaways of this 2.0 revolution are connecting, sharing and interacting in a virtual space that sometimes just outlives the physical spaces. Let’s see how that is translated into Marketing and what can be done more to connect, [...]
Dr Aamir Matin takes a look at the role of the internet during the Media Blackout in Pakistan in November 2007
They say the one thing that causes widespread panic, is the lack of information. So when the all the local channels went off the air in early November, the public turned to the internet, normally [...]